Cover Letter Examples for Sales and Marketing Jobs
When you are writing a cover letter for a position in sales, marketing, or public relations, it's particularly important to do a stellar job of selling yourself. That's because potential employers will very likely see your ability to sell yourself in this letter as a preview for how you'd sell the company (and its products) if you should land the job. Here are a few tips for how to write a strong sales, marketing, or public relations cover letter and what you should include.
Quantify Your Past Achievements
Take the time to make sure your letter includes quantifiable achievements. For instance, you can mention sales volume achieved or surpassed, responses to marketing email blasts, churn ratios optimized, or other measurable successes. Numbers are a great way to show your value.
Format Your Achievements to Make Them Visually “Pop” on the Page
The best way to make your quantifiable achievements catch an employer’s eye on a cover letter is to set these unique accomplishments off from the text with bullets. It is also highly effective to boldface sales numbers or percentages. For example, qualifications I can bring to the table include:
- Consistently growing YOY sales by 20% each year for the last five years;
- Introducing new website SEO strategies that heightened monthly page views from 10,000 to 50,000 within one month.
- Designing and launching a dynamic referral program that increased customer referrals by 60%.
Show Employers How You Would Offer an Advantage
Make it easy for potential employers to see why you would be a good candidate for their team. What are your skills? What would you bring to the company? This is your chance to pitch yourself and make a strong argument for your candidacy. You can discuss achievements in previous positions, as well as mentioning specific markets you would target and goals you would establish if you got the job.
Share Details on Skills
Discuss the skills and credentials that are specifically related to what the employer is seeking in a candidate. Here is more information on marketing skills, and here you'll find relevant skills for people in sales positions.
But aim to discuss your skills in the context of previous achievements — rather than just saying "I'm results driven," give a specific example that demonstrates how you’ve triggered sales growth or increased your client base.
Make It Easy to Read
Avoid long strings of adjectives. If your paragraphs are growing lengthy, consider breaking them up with bullet points to make them easier to scan.
Personalize Your Cover Letter
You wouldn't give the same sales pitch to two different advertisers, right? And, similarly, your marketing strategy would be different if you were targeting millennials or going after baby boomers. Make sure your pitch in the cover letter is calibrated to your audience — write a letter that targets the company and its needs.
Review the examples of sales and marketing related cover letters below to get ideas for your own letters, then customize your letters for each job application, explaining how you are the best qualified candidate.
Your objective is to write a compelling cover letter that highlights your sales achievements, qualifications, and experience.
Cover Letter Examples for Sales, Marketing, and Public Relations Jobs
A strong cover letter can help you on the path to landing a job and taking the next step in your career. Your cover letter also gives you a space to introduce your experiences and strengths to the hiring manager. You can use the inside sales cover letter example as well as the do and don’t tips below to help as you craft your own standout cover letter.
- Do highlight your relevant experiences. You can get a better idea of the skills you should feature by reviewing the job description.
- Don’t simply repeat information from your resume or CV. Instead use this extra space to describe additional details, such as how you can help find new business.
- Do make your cover letter entertaining. While you want to highlight your professionalism, you can make yourself stand out by being creative with your tone and format.
- Don’t forget to edit. Not only should you check for spelling and grammar errors, you can also use the editing time to make sure all your sentences are easy to read.
Inside Sales Advice
Looking for an inside sales job? Inside sales positions are available for qualified professionals with drive, a history of success, and a stellar cover letter. The cover letter examples below are designed to highlight the top skills and attributes employers are looking for in an inside sales pro. These cover letter examples will help you craft an attention-grabbing cover letter that will help you win the job, faster! Get started by clicking on any of the templates below.
Cover Letter Tips for Inside Sales
Finding jobs as a Inside Sales means putting certain job seeking skills to work while keeping the right mindset. Follow the tips below to help stay on course during your job hunt.
1. Keep an open mind. Although you may have set your sights on a particular job or industry, keeping your mind open allows you to consider other possibilities. The more options you are open to, the more opportunities will come your way.
2. Stay positive. Staying positive means that you will keep everything in the right perspective and remember that your unemployment is only temporary.
3. Make a plan. To break the process down into more manageable steps, you might consider setting goals for yourself that can be tackled on a daily or weekly basis. For instance, you could try to send out a certain number of cover letters per week.
4. Keep networking. Don’t hesitate to reach out to professional or personal contacts who could lend insight into a particular industry. This advice will be of value, and you never know where your next lead could come from.
5. Make a presence on social media. Use websites such as Facebook, Twitter, and LinkedIn to increase your network and help potential employers access your professional profile.
Inside Sales Job Seeking Tips
When it comes to finding jobs as a Inside Sales, keep in mind that your cover letter can make that important first impression of you to a potential employer. Keep your cover letter in top shape with the following do’s and don’ts.
1. Don’t exceed two pages. Unless you are an academic or doctor who plans on using curricula vitae (CVs), there is no need to write more than two pages.
2. Do use bullets for listing items and align the text flush left. These simple formatting techniques will improve the readability and organization of your text.
3. Don’t use generic language. Overly used phrases such as team player” and hard worker” will detract from the individuality of your writing.
4. Do use a Summary of Skills” section to introduce your work history. This gives the reader a chance to review your professional qualifications.
5. Do list your work history in the following suggested order: title of position, employer, city and state of employer, and employment dates.